Asians in Movies, Music, Media (AIM)

For over two decades VAFF has been a strong advocate for increasing Asian representation in front and behind the camera in mainstream media. However, with the increasing trend of the casting Caucasian actors in place of Asian characters and the outcry against this erasure of Asian representation in media, VAFF felt compelled to do its part in continuing the advocacy work started by so many who care deeply about this issue.

VAFF launched this program in 2016 as part of the AIM3 Summit (Asians in Movies, Music and Media).

View the AIM lookbook below on issuu.com!

Asians in Movies - Meet the Winners

In 2016 as part of the AIM3 Summit (Asians in Movies, Music and Media), VAFF launched the AIM Logline Contest and Calendar Project Campaigns to increase opportunities for Asian Actors to be cast in leads, and for Asian writers to have their loglines read by industry professionals.

During 2016 and 2017, VAFF hosted casting booths at various VAFF events as well as at community partners’ events and online across Canada and the US. From the winning 12 loglines, VAFF produced movie posters based on the interpretation of these winning loglines featuring the 12 AIM Calendar Casting winners.

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Asians in Music - Meet the winners

In 2019 VAFF launched the Asians in Music Songwriting Competition to provide opportunities for musicians and songwriters of Asian Heritage to be heard and possibly
placed in film and television projects. As the music industry and mainstream musical tastes change, VAFF believes this is the perfect time and AIM is the perfect project to develop and promote Asian musicians so they can break out onto the popular music scene.