About Mighty Asian Moviemaking Marathon (MAMM)
Mighty Asian Moviemaking Marathon (MAMM) is VAFF’s premier annual short filmmaking contest. Its purpose is to foster emerging filmmakers and offer them both an educational experience as well as an opportunity to showcase their work to audiences and potential distributors.
Founded 10+ years ago, the competition has evolved from a 7-day competition, primarily using the dramatic narrative format where fun elements such as fortune cookie fortunes were incorporated into storylines; MAMM has now expanded to a 10-day contest, with an adjudicated pitch session, and added documentary category – the only short film competition with this genre in Vancouver.
The then-prevalent stereotype was that Asian Canadians had no interest in filmmaking. Fortunately, the independent filmmaking landscape of Metro Vancouver and BC has changed in the last 10 years, including many more Asian Canadians both in front of and behind the camera, working professionally in the commercial, independent film, TV and video industry. MAMM and VAFF are proud to have been integral in this change in the film and media landscape.