For over two decades VAFF has been a strong advocate for increasing Asian representation in front and behind the camera in mainstream media. However, with the increasing trend of the casting Caucasian actors in place of Asian characters and the outcry against this erasure of Asian representation in media, VAFF felt compelled to do its part in continuing the advocacy work started by so many who care deeply about this issue.
In 2016 as part of the AIM3 Summit (Asians in Movies, Music and Media), VAFF launched the AIM Logline Contest and Calendar Project Campaigns to increase opportunities for Asian Actors to be cast in leads, and for Asian writers to have their loglines read by industry professionals.
During 2016 and 2017 VAFF hosted casting booths at various VAFF events as well as at community partners’ events. From the winning 12 loglines, VAFF is producing movie posters based on the interpretation of the chosen loglines featuring the 12 AIM Calendar Casting winners.