Marketing Manager(s) project based
- OVERVIEW: Together with the Marketing Director / Project Director, develop a marketing strategy for VAFF. As expected, this person will implement and monitor marketing campaigns (project based) throughout the year.
- DETAILS:
- The Marketing Manager(s) will assist in planning and executing specific marketing campaigns for year round events as well as the annual festival (project based).
- Maintain the annual Editorial Calendar & oversee the progress of, delegate tasks to or work with other Marketing Execs, incl. Graphic Designers, Content & Copywriter, Social Media team and Community Partnership Manager, to ensure deadlines are met.
- Develop and deploy Marketing Briefs (project based) approved by Project Director & Marketing Director
- Propose ideas to increase Festival’s profile throughout the year
- Work closely with the Sponsorship team and Community Partnership Manager to ensure all contractual fulfilments are carried out for each sponsor and partner for all campaigns, including online, social media and all printed matters.
- Work closely with PR & Media team to ensure press releases are accurate and to capitalize on promotional opportunities that may present itself.
- Assist the Creative Director to be brand guardians by ensuring all publicized work are on brand, reflect the brand in an accurate and positive light, and accuracy of brand assets such as logos.
- Work with Graphic Designers on timelines and requirements needed for each project by understanding and managing the graphic requirements for all projects
- Manage advertising budget and placement of ads, negotiate and book paid ads, ad exchanges, etc. with marketing team
- In the absence of a Marketing Director, attend networking events to help promote upcoming events and increase Festival awareness
- REPORTS TO: Marketing Director / Project Director
- This role is good for someone who:
- Loves to see a marketing plan come together
- Is exceptionally strong in communications
- Some account / client services experiences
- Has a degree in something relevant to Marketing or equivalent experience
- Has an ability to understand and analyze trends
- Has a deep understanding of the wide variety of marketing channels.
- Has at least 2+ years of experience in Marketing campaign on Event.